The Increasing Impact of Social and Other New Media on Public Relations Practice

For some time, communications teams have been measuring PR through outputs, such as media coverage volume, coverage sentiment, and share of voice, rather than business outcomes. With the relatively recent developments in web analytics, organizations are now able to directly measure how prospects and customers find information that lead them to a brand’s web site or other digital assets -whether through search, paid media or earned media. As a result, it is becoming possible for organizations to identify which types of channel drive the most value across all media, not only paid media

even the queen is on Facebook, wonder if she'll start a Royal Blog?


How to work with a blogger – a guide for PRs


1. We don’t have issues, editions or deadlines.  We write what we want, when we want to.
2. Whereas some bloggers will write about their whole area of interest, even if it doesn’t directly affect them, mummy bloggers are very unlikely to write about a product or event aimed at over 5′s if they have a toddler.
3. We all know each other, we all talk to each other, so if you upset one of us, pretty much everyone will know within the hour.
4. We’ve all got serious Twitter addiction issues, so that’s probably the best place to eves drop and find out what we’re talking about.
5. If you want a product reviewing, you pretty much need to send us one to have a play with.  If it’s really expensive, just ask for it to be sent back.  We understand.
6.  But please, please don’t offer us a free holiday, and then say we didn’t meet the criteria or your allocation has now gone.